15 Examples of Great Green Advertising

Green advertising has had the reputation of being dull and a bit too Eco-minded in the past, which is exactly why we wanted to showcase some of the best examples of very good communication executions in recent times. As you will see there are a lot of great ideas out there how to make the green message much more tangible.

All examples from Oddee. For other Ads you can see our latest posts on the subject, the channel 4 best ad competition, A story told in 9 Billboards and funny ads to promote awareness for the Parkinson disease.

The line: El aire que enfría tu hogar, calienta el mundo (THE AIR THAT COOLS YOUR HOME, HEATS UP THE WORLD), was used to help convey that climate change is also due to excess of carbon dioxide in the air.

“Fashion claims more victims than you think.”

shaped canopy & the shifting sun = great ad!

Great example for an unusual ad space utilized in a perfect way. This paper dispenser shows the African continent and what happens to it when nature is being used to produce paper towels.

The Greenfamily Youth Association of Environment Protection. The scheme was to erect a board on a drainage hole, meaning dirty water is like egesta. They wanted to arouse people’s caution about environment protection through strong visual impact of psychological or even physical aversion.

The message is “You can’t afford to be slow in an emergency”.

From Fashion Design label Diesel

Denver Water Authority’s “Grass is dumb. Water 2 minutes less. Your lawn won’t notice”.

Use electricity wisely, another clever environment ad.

“Think about what it consumes before buying

WWF France. The tag line: “Before it’s too late”.

“Look how much carbon monoxide you’ll keep out of the air we breathe by not driving for just one day.” Guerrilla ad by WWF appeared in China in 2007.

For over 70 years now SAFE has been the voice for all animals, helping expose animal cruelty and abuse as well as fighting against animal testing across the world.

This controversial ad had the slogan “the tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it”. Apparently not approved by the WWF,
but while DDB Brazil apologizes for the ad’s creation, they still claim it was approved for publication by the local branch of the WWF.

And a great Greenpeace ad to round things up:

15/09/09 by Thomas

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