28.2.2009
While we are on the subject of very good and unconventional advertising, this one from Volkswagen definitely belongs in that category as well. Its a bit older already (2007) but its still something that stuck in my mind when I was thinking about the perfect advertising, especially because, like the Miller 1-second-ad, it comes so [...]
28.02.2009
Well, this is not going to be regarded as a full article, but don’t worry, there will be a proper one coming soon today! This Amnesty International ad I found while browsing through their website and I just thought its a very good one. The reason why I think that is mainly because its very simple [...]
27.2.2009
I know, I know, the superbowl is behind us and probably everybody interested in Advertising has seen all the ads. But even if that’s what you thought you might be in for a suprise. We are generally interested in advertising and therfore extremely interested in the superbowl ads, but this one slipt our attention.
The Background: [...]
25.2.2009
Well, well, well,
Just when I wrote the article below I got a mail from somebody about another very good example of a company adapting to local needs. So, here it goes!
The Background: In Norway the company Stabburet owns a Pizza brand named Grandiosa, which is more or less the biggest Pizza brand in the whole [...]
23.02.2009
From a marketeers view this is a total no-brainer, but thinking about it I haven’t come across a similar approach in other countries. (Please correct me if I’m wrong here!)
UK company MATTER is giving away free stuff to registered consumers, based on their demographics and the companies they could get to chip in the oject [...]
22.02.2009
Haha, finally a truly original idea again. Again already a bit older but this one has to be covered for those who have not yet heart about it.
The Product itself is quite easily explained. 1.) Take a popular softdrink recipe, 2.) Put all the flavours into a similar looking can and 3.) let people be surprised when [...]
21.02.2009
This is probably one of the best thought through marketing campaigns I have seen this year.
What I am talking about is the ‘cheap’ campaign started by TELE2, an international telecom company. But let’s start at the beginning:
A while ago (I think it was 2007) TELE2 started with a TV campaign featuring Bill, a small [...]
21.02.2009
This product is already a bit older, but it seems like Bionade is starting to kick off globally in the last months or so. Some of you might already know it but for whoever doesn’t, here are the basics:
Bionade was born in Ostheim, Germany, and is truly the first fermented softdrink. Softdrinks themselves are defined [...]
20.02.2009
DOMEDIA is a fairly new startup company, focussing on providing a marketplace as a connection between buyers and sellers of ambient media spaces and locations.
After browsing around on their site a bit I had to learn that their services are only available in the USA for the time being, which is really a shame. If [...]
20.02.2009
Again, something that would have to be nice to have around the corner.
San Francisco’s LAUNDRYLOCKER.com offers a truly convenient laundry options for the busy and out and about generation of today. In a nutshell: You can deliver and collect your laundry 24h a day, 7 days a week.
It works quite straightforward as well:
1.) You start [...]
20.02.2008
Wow, amazing that nobody else has come up with this idea before: American website BABYPLAYS lets costumers subscribe for suitable toys for their child.
How it works is fairly straight forward. Parents can subscribe to BABYPLAYS service, choosing one out of many differently priced subscription plans. They will then get a new set of toys whenever they are sending [...]
19.02.2008
This is one for the category “why didn’t I come up with it?”. Danish company YAKKAY developed a range of stylish helmets for everybody.
As a former scooter driver I know that normal helmets are quite boring and didn’t really follow the design trend scooters themsselves did, leave alone being cool or nice to look at. [...]
17.02.2009
This one here is something I guess everybody has been thinking about at some point. German company Sonntagmorgen is a website where people can create their own mix of coffees.
Currently only availabe in Germany, it gives consumers the choice between 9 different coffees and lets them mix them in whatever ratio they want. Consumers [...]
15.02.2009
Maybe a little disclaimer at the start: This has nothing to do with Marketing or Advertising, but I just had to show it. In the video you will see a row of domino stones, just that in this case its beer bottles.
