Two days ago we wrote about 77 ways Twitter could generate income and today we are going to show you an example of how this is already being done in practise. It is definitely not the last example to come up around the Twitter environment, but in our opinion this one is here to stay. This shows again : [...]
Promotions, be it price promotions or activities where you match two products to create an added value for the costumer, are a sure thing to create buzz and sell additional volume. At least that is what we thought. Apparently it is not as easy as we thought it would be.
We present to you: A new MINI viral movie which brings somewhat of a twist with it, as they are actually talking about this being a viral in the video while cruising around on the German Autobahn. Not really action packed and quite obviously not real (you will see what we mean by that), but still [...]
Twitter is not a profitable company yet and we thought it would be interesting for everybody who uses Twitter at the moment or is interested in the subject to have a look at a brainstorming about how to overcome this problem. Here are 77 ideas/suggestions on how this could be done.
Yes, normally on this Blog we only deal with things related to Marketing, Advertising and Business Ideas, but this is just something on the side which will show you how easy it is to make people stick to your site for a long time. It’s just a wonderful, nerve calming (and a bit strange) game [...]
When it comes to sampling for most products there is quite a substantial cost factor involved, as it is not only the product costs but also the distribution of it which hit the budget. At the same time marketers will know how important it is to at least reach the trial stage in order to turn [...]
You might remember that we brought you a Porsche commercial last week which we labelled as probably being fake (According to comments it is real, but we’re still not convinced). Well, this time we are certain that we bring you a real one. Again a little bit older but still one of the better ones from [...]
When you start a Blog and google around for help on how to get people to your site (Yes, we did that as well when we started), you will always come across advices like “get on the Digg front page”, “register your articles at StumbleUpon”, and so on and so forth. If you dig deeper [...]
This compilation of tips we put together after seeing a lot of bad examples out there, where the power of outdoor advertising is lost because of bad execution. Of course we are happy for every addition to the list, but these are the things we learned while working in the business for over 20 years [...]
If you believe the rumours Porsche managers see the reason why men over 50 buy a Porsche in the fact that two obstacles are history by that time: The wife and the lack of money.
We know we are going totally Coca-Cola on you lately but we will make up for this one-sided reporting in the future, promise! We present to you: The newest Commercial from the Happiness Factory series of the Coca-Cola Commercials, “Yawn”.
We got a hint from one of our readers about a fairly new agency from the Netherlands, called “Nothing”. Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally.
Yes, we know what you will think now: Finally they cover a viral campaign which has nothing to do with footballers or bad German accents. But you have to admit that good virals are hard to come by.
In our last part about Product Placement we would like to introduce a company dealing with that kind of Marketing and how you can use Placements to increase loyalty for your brand or product.
