Archive for May, 2009

Golden Gaytime – How to turn an unfortunate product name into an asset

A while ago we stumbled upon Golden Gaytime, an Australian Ice Cream brand with a name so unfortunate that it would be the end for many other products. Not Golden Gaytime, though. By actually taking up the name and making fun about it in an ironic way, the brand is quickly becoming something of a [...]

Wolfram Alpha really HAS all the answers…

We agree that Wolfram Alpha has been a little bit of a disappointment to some people, but as far as we are concerned we got the answer we needed from them. Just see for yourself…
 

Provoking street campaign for the Australian Childhood Foundation

On several occasions we have showed how a successful billboard campaign has to look like, the Australian Childhood Foundation has introduced another great example this week in Melbourne.
 

New Coca-Cola Commercial “Coke Creatures”

In the past we always covered the newest Coca-Cola commercials and, given this tradition, here is the newest spot out of Atlanta. Subtitled “La La La Yeah Yeah Yeah” this one is already one of our favourites, especially because it’s so wonderfully random and creative.
 

Genius BMW response to AUDI billboard

When we wrote about how to make your outdoor advertising more appealing and create maximum impact on costumers, one point we mentioned was “choose the right location”. Here is an example to illustrate what exactly we meant with that.
 

Grey issues apology to chinese people for offensive ads

Well, a couple of days ago we wrote about the thin line between good and bad advertising and if maybe Grey had crossed this with their new campaign for Doc Morris. It turns out we were not the only ones, which is why Grey now had to issue a statement, apologizing to the chinese people.
 

Controversial print ad wins ADC Award (and enrages vegetarians…)

The German ADC (Art Director Club) is one of the main bodies of German Advertising and has been giving away awards last weekend for groundbreaking and especially creative advertising. One of the winners has been the ad campaign for a steak house restaurant chain named “Maredo”, which has the potential to be quite controversial.