Green advertising has had the reputation of being dull and a bit too Eco-minded in the past, which is exactly why we wanted to showcase some of the best examples of very good communication executions in recent times. As you will see there are a lot of great ideas out there how to make the green message much more tangible.
Domino’s Pizza, in a great outdoor campaign, has now started to solve a problem and delivers Pizza free of charge to selected outdoor meeting points.
A couple of days ago we stumbled over these videos on Youtube, which show an old (2002) BBC documentary, the Century of the Self, about the early days of Marketing, Advertising and the power of psychoanalysis. If you are into Marketing at all or just want to experience how companies think when they develop advertising, [...]
When your task is to built awareness for something serious, chances are you are going to focus on the sad part of a topic to reach peoples hearts and ultimately their wallets. The Norwegian Parkinson Association (”Norges Parkinsonforbund”) has decided to do it a little different this year and, together with the Westerdals School of [...]
Well,as we talked about PR quite a lot recently and how the Internet can harm you, your company or your brand: Here is a nice example! Please be aware: It’s not only a little bit of strong language, it’s a LOT of it…
Maybe some of you have already heart about the technology called QR, for those who have not, here are the basics: Basically a QR code is similar to a barcode you find on a normal consumer product, with the exception that it can hide much more information in its code. QR codes are currently being [...]
Well, we are guessing there have been around a million articles on the web about Viral Marketing, what is good about, what is bad about it, and everything related to these questions. That’s fine, as we don’t want to re-invent the wheel. What we did instead was to discuss the interesting effect a Viral Marketing [...]
Probably all of you have heart about the “little” PR mistake that happened to Facebook a couple of weeks ago? No? Well, here it is in a nutshell: Facebook has decided to change their terms of service to include “unlimited use of user data even if the account is cancelled at some point” (to summarize [...]
