Great New Axe Day & Night Campaign
A while ago we covered the use of mobile phone marketing on the example of FANTA, but we when we discovered the new DAY & NIGHT campaign by AXE we have to admit that their mechanic is working much better with the target group than in the FANTA example.
The mechanic is simple: During the day you see a poster of a girl in a somewhat provocative pose and, after 9pm, you can send an SMS to a number to get the missing part of the picture. We think: Great mechanic, great fit to the target group! (and yes, nice looking model!).
Related articles:
- Great Viral Campaign for a Dutch Online Shop
- “You’ll see it, your kids won’t” – Great Ad from Beate Uhse
- 15 Examples of Great Green Advertising
- Another great (but kind of weird) product idea: “Cheers to you”
- Tele2 – ‘cheap’ campaign
- Provoking street campaign for the Australian Childhood Foundation
- Another great Billboard, this time from a recruiting agency
- DELVOS – A (very good) viral campaign for leaf blowers
October 28th, 2009
Hilarious.:-) and well thought of