Why Print is still the most emotional form of Advertising

03.03.2009

If you look back on the recent coverage of this website and what is written on other sites as well some people could think there is business of Marketing and Advertising is going into the digital world right this second and traditional forms of communication are somehow going down the drain while we speak.

We are here to say: That’s not the case. In our opinion print advertising is still something that give your product an incredibly emotional forum to communicate. Nothing in the Advertising world lets people use their own head as much as print advertising, which is brillant. Take this perfect example:

You can literally hear your head working while it tries to make sense of this ad (and it took us a couple of seconds as well in case you were wondering…) Another great example we find here (that’s one for our female readers):

Another one we absolutely love is this one here, which in itself should be awarded a special price. It definitely is one of the best ads we have ever seen, and we have been in the business for quite a while now…

And these are just examples to underline the point we wanted to make, which is that some communication outlets are much better in terms of emotional advertising than others. Of course its sometimes nice and helpful to use voice and moving pictures, but a print ad which has to (partially) be decoded by the reader himself beats everything else.

Let us know what you think, maybe a bit too much “out there” the last two?

Link: http://www.frederiksamuel.com

If you liked this article, please share it with your friends!

6 Responses to “Why Print is still the most emotional form of Advertising”

Comment by Matt Hanson
March 3rd, 2009
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson
Comment by Stefan Kjartansson
March 4th, 2009
The fact that the corps is pretty doesn’t make it less dead!
Comment by Daniel
March 4th, 2009
I agree that the current Print Media Model is in a crisis, but I’m quite confident that traditional Print media will find a new business model, which will probably go into the instant pay per article direction . As for the Ads, online banners are basically the same thing in terms of how they communicate, now you just have to get people to spend time on them as much as they do on print ads!:-)
Comment by Daniel
March 4th, 2009
Thanks, always to hear something like that! We’ll try our best!;-)
Comment by Magazine Ads
March 24th, 2009
Interesting content.

Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.

Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
Comment by admin
March 25th, 2009
Thanks for your comment! Interesting thought! Althought I will have to say that Print media IS definitely in decline and I don’t think this will stop in the future. From what we hear there are a lot of discussions going on around how online content could make them money, but as far as we are concerned this will be very hard to do, especially because currently there is no way to simply bill per click conveniently, which is a mayor barrier for people to overcome in the future.

Lobalized.com